Research: Marketing, Storytelling, Tourism

Research has always fascinated me. Why? Well, that is easy to explain. To rethink, improve, and shape reality, we first need to capture and understand reality. And this is what research is about.

My research lies in the fields of tourism, destination branding and marketing, stakeholder included communication, storytelling as well as entrepreneurship and innovation in tourism.

I work as a reviewer for academic journals, such as Journal of Hospitality and Tourism Management or Tourism Culture and Communication.